The Art of Profiling

More professionals have been trained to use the Korem Profiling System® than any other on-the-spot rapid-fire behavioral profiling system in the world—over 45,000.  The Art of Profiling contains all the techniques that makes the KPS work as well as the twenty 3-page comprehensive profiles. Learn how to profile almost anyone—even if you can’t speak their language—with systematic accuracy and without stereotyping (like racial, ethnic and cultural stereotyping). The expanded 2nd ed. has over seventy new pages of refinements and four new comprehensive profiles.

Hardcover, illustrated, 261 pages



Reading People Right The First Time
2nd Expanded Ed.

If you could profile anyone, anywhere, anytime…What would you do with that insight?

Dan Korem, a critically acclaimed investigative journalist, developed the landmark Korem Profiling System® (KPS) for rapid-fire profiling people on the spot after just a few minutes of interaction and in many cases, without asking any questions. In fact, you can profile people whom you have never met—even if you can’t speak their language. You learn to do this by answering four simple and direct questions in your mind about someone.

Once answered, you can access a 3-page profile that includes:

  • Strengths & Shortcomings

  • How to Sell/Present

  • How to Confront/Disagree

  • How to Lead/Motivate

  • Interaction Suggestions

Since the release of this classic text in 1997, people around the world from all walks of life have used the KPS in their professional and personal lives to: Recruit and hire; Lead teams; Negotiate; Sell and present; Recruit and coach athletes; Sharpen communication skills; Teach and educate; Consult with clients; Reduce conflict Detect deception; Build relationships; Nurture and discipline children.

Dozens of practical examples using the rapid-fire KPS are provided throughout this greatly expanded and updated 2nd edition, which also includes:

  • Four new profiles

  • The Cautious Innovator profile, the world’s fastest-growing

  • How to profile people cross-culturally without stereotyping, invaluable for travel abroad or working with diverse cultures

  • Two new powerful safety checks to immediately correct inaccurate reads on the fly

  • How to identify the Random Actor profile, the profile of most mass school attackers, suicide terrorists, and workplace killers and how to use intervention strategies that have saved countless lives

The lessons in The Art of Profiling are clear and direct. By investing just a few hours a week your profiling skills will significantly improve.

The Art of Profiling is the companion to Dan Korem’s new book, Snapshot, which contains scores of additional ways to use Snapshot reads using the Korem Profiling System®.


“A rare find…A masterful text…The Korem Profiling System® will separate you from the masses when it comes to reading people right the first time.”

From the FOREWARD by James T. Reese, Ph.D.

FBI Behavioral Sciences Unit

Hardcover, illustrated, 261 pages


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